Email Marketing
Did you know email marketing is more than 40 years old? More than 60 percent of users like weekly promotional emails, hence for businesses that want to generate more leads and more revenue, email marketing is a go-to online marketing strategy.
Email marketing improves your response time and increases customer engagement by almost 68%. It is the process of sending optimized commercial messages through email to targeted consumers. It is a cohesive process of developing promotional emails, testing, and maintaining them as well. Email marketing helps to increase sales, improve brand loyalty, and deliver all important information.
Given the Pandemic, brands have shifted to digital communication channels and agree to have received great returns from email campaigns. According to a blog on HubSpot.com, email marketers are sending 27% more emails than they then did pre-coronavirus. Email marketing has been proven to work time and again in terms of higher ROI, customer engagement, brand loyalty, and more. Businesses that use automation have seen an increase in sales and leads with 14% higher sales productivity and a 12% decrease in marketing costs.
In short, email marketing is critical for building relationships with leads, prospects, potential and existing customers as it gives you a chance to speak directly to them, in their inbox, at a time that is feasible for them. It leads to enhanced brand awareness, increased ROI and better sales.
With tools like SendinBlue, MailChimp, Zoho Campaigns, email marketing is as easy as breeze and is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers. We offer a full spectrum of email marketing services including campaign management, email templates, email marketing strategy, email automation and customised integrated marketing.
We help you incorporate the following lead magnets in your email marketing strategy to continue providing value to your customers.
- eBooks
- A cheat sheet of tips or resources
- White papers or case studies
- A webinar
- Free trials or samples
- A free quote or consultation
- Quizzes or a self-assessment form
Email is the fastest way to reach a customer and we use this speed and blend it with our strategies to get your business exceptional results.
What?
Where?
Why?
When?
Who?
How?
What?
What should be the frequency of sending emails?
You need to be consistent with your approach and hence while sending emails once or twice a month would help establish your presence and connect with the audience, sending about four emails maintains consistency. However, after studying the market, your audience, and changing trends, we create a personalized email campaign for you that helps you achieve excellent results.
You need to be consistent with your approach and hence while sending emails once or twice a month would help establish your presence and connect with the audience, sending about four emails maintains consistency. However, after studying the market, your audience, and changing trends, we create a personalized email campaign for you that helps you achieve excellent results.
Where?
Is email marketing relevant in this age?
Email marketing is one of the most commonly used channels of communication as of today. Businesses use it to expand their business and create a brand presence. In fact, email marketing boasts a 4200% ROI, and 59% of B2B marketers prefer email for lead generation.
Email marketing is one of the most commonly used channels of communication as of today. Businesses use it to expand their business and create a brand presence. In fact, email marketing boasts a 4200% ROI, and 59% of B2B marketers prefer email for lead generation.
Why?
What should be the frequency of sending emails?
You need to be consistent with your approach and hence while sending emails once or twice a month would help establish your presence and connect with the audience, sending about four emails maintains consistency. However, after studying the market, your audience, and changing trends, we create a personalized email campaign for you that helps you achieve excellent results.
You need to be consistent with your approach and hence while sending emails once or twice a month would help establish your presence and connect with the audience, sending about four emails maintains consistency. However, after studying the market, your audience, and changing trends, we create a personalized email campaign for you that helps you achieve excellent results.
When?
Can email marketing impact SEO?
Having an email list and leveraging it can indirectly impact your Google rankings as Google considers the bounce rate and the dwell rate. It also looks at how often your content is shared on social media and your engagement rate too. Hence email marketing overall improves your traffic and visibility.
Having an email list and leveraging it can indirectly impact your Google rankings as Google considers the bounce rate and the dwell rate. It also looks at how often your content is shared on social media and your engagement rate too. Hence email marketing overall improves your traffic and visibility.
Who?
How does one analyze the email marketing campaign?
To understand how your email performed, one needs to monitor the click-through rate, conversion rate, bounce rate, etc. Monitoring all of these can be a really confusing task and this is where we step in to take over. As an experiential marketing agency, we possess the know-how to create, manage and execute effective email campaigns.
To understand how your email performed, one needs to monitor the click-through rate, conversion rate, bounce rate, etc. Monitoring all of these can be a really confusing task and this is where we step in to take over. As an experiential marketing agency, we possess the know-how to create, manage and execute effective email campaigns.
How?
How does one analyze the email marketing campaign?
To understand how your email performed, one needs to monitor the click-through rate, conversion rate, bounce rate, etc. Monitoring all of these can be a really confusing task and this is where we step in to take over. As an experiential marketing agency, we possess the know-how to create, manage and execute effective email campaigns.
To understand how your email performed, one needs to monitor the click-through rate, conversion rate, bounce rate, etc. Monitoring all of these can be a really confusing task and this is where we step in to take over. As an experiential marketing agency, we possess the know-how to create, manage and execute effective email campaigns.
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