Marketing Automation
Remember the times when you were asked to write your email address every time you filled a form? Collecting email addresses and then sending out emails to them with the expectation that a few people would engage with them is an outdated practice in email marketing today.
With social media dominating our lives, it is not humanly possible to do this without technology. Fortunately, a set of tools, also known as marketing automation, is here to make it easy for us.
By 2020 85% of individuals will communicate just with technology instead of a person, as per Gartner Research. This tells us that the future of marketing is in automation and tools and not real person interaction.
So, what does Marketing automation include, beyond email marketing?
- Blogging
- Website Landing pages
- Site pages
- Digital Campaigns
- Social media publishing
- Social media monitoring
- List management
- Lead scoring
- Lead nurturing
- Forms
- Data gathering
- Online tracking
- Reporting
- Sales and Marketing Alignment
What does Marketing Automation do and not do
One important thing to understand is that marketing automation is not going to do the marketing for you.
It provides you with tools that help you to scale the process you have in place already and enhance those marketing processes by providing you the insights. It’s not a replacement for your marketing process, and it is time to clear this misconception.
Of course, it will solve most of your marketing problems. This includes your sales problems with regards to understanding your pain areas and gathering the results of your sales campaigns. It will improve your sales and marketing process through personalization and targeting. You’ll learn how to take generic data and replace that information with things that matter most to the segments you’ve created.
Marketing automation is a powerful tool for mass production. If you think about a car
assembly line, first, you break the car into pieces, and then you move them along together and assemble it at the end. This is how you should visualize what marketing automation will do. It will break your marketing campaigns into singular pieces that you can double, triple,
quadruple, and then put together and drive results over and over again for your website.
Uses of marketing automation
There are five primary uses, but you’ll discover more for your business as you apply it.
Enable sales.
Marketing Automation Sales enablement means you’re assisting your sales team directly with content or with assets that facilitate them to shut a deal. This is the bottom of the funnel. When it comes to helping your sales team out, you must know how to serve the information at the right time to close a sale. This is what marketing automation does to help you in getting the right information to the sales team when they need it.
Marketing Automation Sales enablement means you’re assisting your sales team directly with content or with assets that facilitate them to shut a deal. This is the bottom of the funnel. When it comes to helping your sales team out, you must know how to serve the information at the right time to close a sale. This is what marketing automation does to help you in getting the right information to the sales team when they need it.
Generate leads
Marketing automation also helps you generate leads by setting up good lead conversion pathways. A conversion pathway is the pathway someone takes from the moment they arrive at your website to the final point. Marketing automation helps you by studying these pathways and showing places of improvement. Without this data, it is quite hard to understand the significance of this pathway and places of improvement.
Marketing automation also helps you generate leads by setting up good lead conversion pathways. A conversion pathway is the pathway someone takes from the moment they arrive at your website to the final point. Marketing automation helps you by studying these pathways and showing places of improvement. Without this data, it is quite hard to understand the significance of this pathway and places of improvement.
Nurture ends up in MQLs
MQL means marketing qualified leads, which is a higher qualified lead in comparison to a lead. It means taking the first leads you get on your website and separating the best from the normal. Within marketing automation, you can create tailored pathways or tailored email series based on the information and inputs you receive about these leads. This gives you a better conversion rate along the pathways than the normal traffic data.
MQL means marketing qualified leads, which is a higher qualified lead in comparison to a lead. It means taking the first leads you get on your website and separating the best from the normal. Within marketing automation, you can create tailored pathways or tailored email series based on the information and inputs you receive about these leads. This gives you a better conversion rate along the pathways than the normal traffic data.
Manage leads
Marketing automation is fantastic for sorting and segmenting your leads. Previously, marketing automation was known as emailing marketing, where you blast a listing with generic content and hope for a result. With marketing automation, you now can apply properties to different contacts, identify which of those properties surface valuable leads, then section them into totally different lists and be able to produce experiences on your website and through your communications that are specific to those contacts.
Marketing automation is fantastic for sorting and segmenting your leads. Previously, marketing automation was known as emailing marketing, where you blast a listing with generic content and hope for a result. With marketing automation, you now can apply properties to different contacts, identify which of those properties surface valuable leads, then section them into totally different lists and be able to produce experiences on your website and through your communications that are specific to those contacts.
Support Customer Evangelism
Customer evangelism means that allowing your customers to push you, your company, and your product throughout their own social networks. You want this to happen more. You want to know when it happens to give them what is needed to make it happen more often. It’s a powerful thing to get your customers and users to do the marketing for you. With marketing automation, again, you can identify those actions, behaviours, and properties that will help you identify who these evangelists are, what are their digital patterns, how you can reach out to them to assist and discuss them for further growth.
Customer evangelism means that allowing your customers to push you, your company, and your product throughout their own social networks. You want this to happen more. You want to know when it happens to give them what is needed to make it happen more often. It’s a powerful thing to get your customers and users to do the marketing for you. With marketing automation, again, you can identify those actions, behaviours, and properties that will help you identify who these evangelists are, what are their digital patterns, how you can reach out to them to assist and discuss them for further growth.
What?
Where?
Why?
When?
Who?
How?
What?
What exactly is marketing automation?
Through marketing automation, one can easily automate various marketing activities such as email, customer communication, social media, webinars, etc. And leave these tasks to software that can handle them without much human intervention.
Through marketing automation, one can easily automate various marketing activities such as email, customer communication, social media, webinars, etc. And leave these tasks to software that can handle them without much human intervention.
Where?
What are the benefits of marketing automation?
It has a plethora of benefits for your business. Right from providing insight and data for your marketing activities to lead nurturing and connecting with your audience, it is great for everything. It helps you reduce costs on your marketing campaigns by streamlining them and makes tracking your visitors easy.
It has a plethora of benefits for your business. Right from providing insight and data for your marketing activities to lead nurturing and connecting with your audience, it is great for everything. It helps you reduce costs on your marketing campaigns by streamlining them and makes tracking your visitors easy.
Why?
Can it be used for both sales and marketing?
Marketing automation helps businesses to push prospects and customers through the sales funnel with limited resources and time. It helps to turn prospective clients into actual leads and also gives you the ability to reach your targets for various engagements. So, this makes it perfect for marketing and automation.
Marketing automation helps businesses to push prospects and customers through the sales funnel with limited resources and time. It helps to turn prospective clients into actual leads and also gives you the ability to reach your targets for various engagements. So, this makes it perfect for marketing and automation.
When?
Is it only meant for big businesses?
Marketing automation platforms are meant for businesses of all sizes. Small organizations can quickly stretch their limited resources and reach as many prospects as big businesses do. For larger organizations marketing automation helps to streamline various campaigns, improving your efficiency and communication. So, whether you are a growing business or a group of companies, marketing helps you connect and nurture your audience in many ways.
Marketing automation platforms are meant for businesses of all sizes. Small organizations can quickly stretch their limited resources and reach as many prospects as big businesses do. For larger organizations marketing automation helps to streamline various campaigns, improving your efficiency and communication. So, whether you are a growing business or a group of companies, marketing helps you connect and nurture your audience in many ways.
Who?
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How?
Is marketing automation expensive?
The prices vary depending on your requirement and your industry. However, we ensure that we provide wallet-friendly services that help you meet your growing needs. Right from lead capturing to the automation of other activities, we provide a comprehensive set of services at Cortex.
The prices vary depending on your requirement and your industry. However, we ensure that we provide wallet-friendly services that help you meet your growing needs. Right from lead capturing to the automation of other activities, we provide a comprehensive set of services at Cortex.
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