Search Engine Marketing
What is SEM?
You aspire for your brand to be the name in every household but do you wonder if you possibly manage that without any billboard hoardings, talk shows or magazine interviews? Well, welcome to the world of paid marketing on the internet.
You aspire for your brand to be the name in every household but do you wonder if you possibly manage that without any billboard hoardings, talk shows or magazine interviews? Well, welcome to the world of paid marketing on the internet.
Networking indeed is important for a brand to go, but you can do that with a few clicks as well. Marketers worldwide pay Google to display ads that have your brand right at the top of the search engine.
The search landscape is constantly developing. Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. By using proven, powerful and effective marketing techniques, we create high-quality, quantifiable results. We make a robust framework for campaigns that provides value for your business, increases your leads, provides high engagement, and scales up the sales.
When formulating an SEM strategy, it is vital to identify and incorporate keywords relevant to your business. Prospective customers are likely to use it when searching for your products and services. Whether you’re a newcomer to paid search marketing or a seasoned professional, we provide you with everything you need to succeed at search engine marketing. We monitor the SEM efforts, derive insights and improve the strategy making it easy to manage through our efficient skills and technology, leaving you more time to focus on what matters – growing your business.
When formulating an SEM strategy, it is vital to identify and incorporate keywords relevant to your business. Prospective customers are likely to use it when searching for your products and services. Whether you’re a newcomer to paid search marketing or a seasoned professional, we provide you with everything you need to succeed at search engine marketing. We monitor the SEM efforts, derive insights and improve the strategy making it easy to manage through our efficient skills and technology, leaving you more time to focus on what matters – growing your business.
What is PPC?
How often do you search for something and come across search results that contains ads? Probably every time.
Money + Power = Customers. That is Pay-per-click, or PPC simplified for you. Through networking and investing money, you target the right people and then use the power of insights to connect with them.
PPC is one of the most cost-effective marketing campaigns that you can use to leverage your brand’s growth. As per Google Economic Impact Report , for every $1 you spend on Google Adwords, your business can earn an average revenue of $2 and this ROI is also known to go higher than 3500% in some cases. Wow, that’s a whooping figure and precisely the reason why 72% of ad marketers plan to increase their PPC budgets.
PPC is an advertising model that requires you to pay each time someone clicks on your ad. It is a faster way to grow your business as compared to content marketing and SEO. It helps you reach the audience that you weren’t able to connect with earlier. It’s like the golden key that opens up new doors.
When building a PPC strategy, you must focus on the exact keywords that you want your customers to select and have a clear call to action. Besides the keywords, after clicking on your ad, your clients must want to stay on your website to make a purchase or contact you. The effectiveness of your PPC campaigns depends on your Click-through rate as well. It simply means how convincing your ad is for your customers and how likely they are to buy from you.
It helps you to increase brand awareness, drives customers to your website, increases your ROI and boosts conversions. The best part about this deal is that you decide how much you want to spend on it.
PPC services enable you to:
Collect data and measure results.
Increase savings on advertising costs as it lets you optimize your ad campaign.
Improve sales as you are able to reach those customers who are most likely to convert.
Increase savings on advertising costs as it lets you optimize your ad campaign.
Improve sales as you are able to reach those customers who are most likely to convert.
How to optimize your PPC Campaign?
For example, if someone wants to search for a phone, they are likely to click on an advert with the features and the phone’s cost in its heading. Additionally, if the ad talks about any offers or provides specifics of a location, it will draw more attention.
For example, if someone wants to search for a phone, they are likely to click on an advert with the features and the phone’s cost in its heading. Additionally, if the ad talks about any offers or provides specifics of a location, it will draw more attention.
We, too, believe that an ad should deliver quick, efficient, and excellent results. Hence, we share with you easy tips that facilitate optimizing your PPC campaign based on our expertise.
First and foremost, choose an advertising platform – we always recommend Google as more than 70% of searches are conducted.
1. Research your audience and define your goals.
2. Conduct a keyword list and shortlist the ones you have to use.
3. Create a stellar ad copy or get one written by us at Cortex.
4. Let us create a useful landing page for you.
5. We conceptualize a strategic and stellar ad campaign for you.
6. In the campaign, we eliminate keywords that don’t perform because we want the very best for you.
7. We optimize your bid management strategies and increase your budget if needed.
8. We craft a winning pay per click advertising strategy for you.
2. Conduct a keyword list and shortlist the ones you have to use.
3. Create a stellar ad copy or get one written by us at Cortex.
4. Let us create a useful landing page for you.
5. We conceptualize a strategic and stellar ad campaign for you.
6. In the campaign, we eliminate keywords that don’t perform because we want the very best for you.
7. We optimize your bid management strategies and increase your budget if needed.
8. We craft a winning pay per click advertising strategy for you.
It doesn’t matter if you are into eCommerce, SaaS, lead gen or any other field, we can help your brand to grow through Google Ads, Facebook Ads, SEO, and other digital marketing techniques additionally increasing your conversion rates. Trust us to be your PPC experts who deliver quick options to create a sturdy foundation that generates long-term results.
What is CPC, CPM, CTR, and CPA?
Online marketing is a crowded market, and you must always be wondering which the best tool to use is? As if managing and growing a business wasn’t challenging enough that you now have other things to worry about. We, too, have shuffled our way through these dark waters and now have a solution to every demand of your business.
Right from the cost of an average click from your ad to analyzing the percentage of clicked people, we possess expertise in managing and monitoring all campaigns.
CPC, CPM, CTR, and CPA are marketing acronyms that mean Cost Per Click, Cost Per Mille, Click Through Rate, and Cost Per Action.
Adwords gives you an accurate system to measure your ad clicks, known as Cost per click or CPC. A high CPC does not mean that your ad is doing great. Instead, it means that it needs improvements. However, strategic PPC campaigns generate more leads, traffic and sometimes provide immediate returns as well.
CTR means click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions.
If you have a high CPC and a low CTR, it means that either your ad is not very appealing or it’s not targeting the right audience.
Every ad campaign you begin, you expect an action out of it. Whether it’s a click on your website or more likes on your Instagram post, the action needed out of an ad is what determines the Cost Per Action, otherwise known as CPA.
CPM calculates the cost for every one thousand impressions. It considers the price paid by a marketer for every one thousand views or clicks of an advertisement.
We create a custom PPC strategy that suits your budget and needs. We help you choose a pricing model, analyze your product and the target audience, and choose a campaign that works best for your business.
What?
Where?
Why?
When?
How?
What?
What is SEM?
SEM or Search Engine Marketing is an umbrella term that covers all activities that are conducted to generate visibility in search engine results and increase revenue.
SEM or Search Engine Marketing is an umbrella term that covers all activities that are conducted to generate visibility in search engine results and increase revenue.
Where?
What does SEM comprise of?
SEM comprises of various strategies such as Search Engine Optimization, Content Marketing, Pay Per Click Management, Link building and more.
SEM comprises of various strategies such as Search Engine Optimization, Content Marketing, Pay Per Click Management, Link building and more.
Why?
Can small businesses use SEM and target specific customers?
SEM is a highly effective and targeted marketing solution. Through our experts strategies and services, we help you target customers by keywords, areas of interest, products and services that suit your specific needs. We also design customized packages and budgets that cater to different businesses.
SEM is a highly effective and targeted marketing solution. Through our experts strategies and services, we help you target customers by keywords, areas of interest, products and services that suit your specific needs. We also design customized packages and budgets that cater to different businesses.
When?
Can SEM guarantee me a no# 1 spot on Google?
No one can guarantee that and you must be cautious if someone promises you that. There are multiple factors that impact search engine placement and include things like location, quality of inbound links, longevity of the site, quality of keywords, the competitive market and many more. We however ensure to target the best keywords and use the most effective strategies to land your brand on the first page of search results.
No one can guarantee that and you must be cautious if someone promises you that. There are multiple factors that impact search engine placement and include things like location, quality of inbound links, longevity of the site, quality of keywords, the competitive market and many more. We however ensure to target the best keywords and use the most effective strategies to land your brand on the first page of search results.
How?
How does it help my business?
As a brand your internet presence is the most important factor that can drive business for you. SEM is a cost-effective tool of marketing that helps your brand in many ways by enhancing sales for your business, more leads and increased visitors.
As a brand your internet presence is the most important factor that can drive business for you. SEM is a cost-effective tool of marketing that helps your brand in many ways by enhancing sales for your business, more leads and increased visitors.
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